A/B testing is the simplest way to test your pages and optimize them for conversion. You don’t have to do a whole lot of coding to start testing WP pages. Not when you can use plugins like Simple Page Tester to get the job done. It lets you run A/B split tests on your site without editing code.
This plugin is cache compatible and doesn’t mess with your SEO. You can track conversions and clearly determine the winner in the premium version. The free version can still track unique visitors to each variation.