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10 WordPress Plugins for AB/Split Testing

Most marketers are familiar with the idea of A/B & split testing. Split and multivariate tests are used to improve conversion rate for pages or websites. They involve testing 2 or multiple elements/items on web pages to get better conversions, clicks, and results in general. You don’t necessarily need advanced scripts or services to get started with WordPress A/B testing. But these plugins help you get started faster:

Currently trending WordPress plugins

title split

Title Split Testing: this plugin is designed to help you find the best headlines for your posts and pages. You can create multiple titles for each article and run tests to find the best ones with this.


Visual Website Optimizer: whether you want to do A/B or multivariate testing, this service has you covered. It provides you with heatmaps and other awesome tools for testing.


SES Theme Split Test: this plugin lets you split test your themes to see which one performs the best (using your Google Analytics data).


A/B Theme Testing Plugin: you can upload two or more themes to your site and test them using this plugin. This is a premium plugin.


Optimizely: this plugin adds Optimizely to your website. It makes running A/B experiments super easy.

MaxA/B: lets you create A/B split test experiments with each experiment containing up to 3 variation pages. This is a free plugin.


Ad Injection: this plugin not only adds ads into your WordPress posts, it also supports ad rotation and A/B testing. That way you can improve your earnings over time.


🛠️ Divi Builder drag & drop page builder for WP

Convert Experiments: provides advanced A/B and multivariate testing features on your website. You will need a Convert Experiments account to use this.


WP Content Experiments & Event Tracking: adds Google Content Experiments to your site. It is a bit different from classic A/B testing though. The plugin can do event tracking for page elements such as buttons and links.


Optin Revolution: many marketers use popups to gain more followers for their feeds and newsletters. This plugin adds unblockable popups to your site and offers integration with Aweber, iContact, GetResponse, MailChimp and Constant Contact. The pro version offers split testing so you can improve your results.

What are your favorite WordPress plugins for A/B or multivariate testing?

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  1. David Wells

    February 21 at 8:08 pm

    Nice post!

    One plugin that I would add to this list would be the free WordPress Landing Pages plugin… .

    It gives you the ability to clone any landing page and do A/B split tests as well.

    • Cyrus

      February 22 at 2:48 pm

      Will test and add. Thanks so much for the tip 🙂

  2. Mathew Porter

    February 23 at 4:02 am

    Has anyone tried Visual Website Optimizer yet? I had a look at the site a week or 2 ago and wasnt sure if it could actually deliver or what it said it could do.

  3. softmodeling

    November 11 at 4:44 am

    I'd like to draw your attention to the new Nelio A/B testing WordPress service:
    (A/B and multivariate testing for posts, pages and themes).

    I'm sure you won't be disappointed!

    • Cyrus

      November 11 at 5:44 pm

      Awesome. We might actually test it here 🙂

      • softmodeling

        November 11 at 6:53 pm

        Happy to help you with that in any way we can (and we'll be happy to discuss possible collaborations)

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