Plenty of people rely on Google Analytics to monitor their live and daily traffic. It is not the only tool you can use to better understand what people do on your website. Take WP Tao for instance: it is a handy plugin for user tracking in WordPress. It can capture all kinds of activities, including contact forms submitted, comments left, registrations, and orders placed.
This plugin works with WooCommerce and Easy Digital Downloads. It works various events, including searchers, page views, cart addition and removal, order & payment, and more. It has a user friendly dashboard that helps you better understand how your business is doing and how you can improve.