Most webmasters I know have heard and used Google Analytics or something similar to it in the past. These tools make it easy to figure out where your site is and where your business is heading with the content marketing strategy you are pursuing. Tracking your daily hits is nice but you can do a whole lot more with your analytics software. Sites that have lots of videos embedded should track the performance of each. These video analytics plugins can help:
Clicky Analytics: this plugin displays Clicky data and statistics inside your WordPress blog. You can track lots of things, including YouTube and HTML video actions.
Embed Plus: this plugin displays YouTube videos in an enhanced YouTube player. To get video analytics and more useful information you need to sign up for a premium plan though.
VOOplayer: lets you customize, analyze, and optimize videos on your site. You can split test videos, add opt-in forms inside them, and even lock videos and ask viewers to share it on social sites to continue.
VidAnalytic: a companion solution to Google Analytics that lets you track embedded video usage on your site for YouTube, Vimeo, and Dailymotion.
YouTube Analytics Dashboard: an interesting plugin that adds YouTube data and stats inside your WordPress blog. You can see number of views, minutes watched, average view duration, video likes, video dislikes, and number of comments. The plugin uses OAuth2 protocol and YouTube Analytics API.
There are other sophisticated video analytics tools out there. But the above plugins do offer enough features to allow you to track how well your videos are performing. I’d love to know which services you use to track the performance of your videos.